Free Google Business Profile audit
See how your profile stacks up against competitors in your city — in about 10 seconds.
Check your profile
Enter the name Google shows for your business and the city it's in.
What the audit checks
Review count
How your total review count compares to nearby competitors.
20 pts
Star rating
Whether your average rating clears the threshold customers trust.
10 pts
Recent reviews
Whether you've picked up reviews recently, not just in the past.
10 pts
Primary category
Whether your primary category matches what your business does.
15 pts
Category breadth
Whether you've added enough secondary categories to be found.
5 pts
Photos
Whether you have enough photos for customers to see your business.
10 pts
Business hours
Whether your hours are filled in and complete.
10 pts
Website link
Whether your profile links out to a working website.
10 pts
Phone number
Whether a phone number is listed so customers can call.
5 pts
Business description
Whether you've written a description explaining what you do.
5 pts