Free tool · No email required
Enter your business name and get a free Google Business Profile score in about ten seconds: a GMB audit, if you still call it that. Which fields are costing you Map Pack visibility, and what to fix first.
Built by Izaac Lopez. The same ten checks we run on every Lake County client.
What we check
Weighted by how much each one actually moves your Map Pack position. Reviews and category matter more than a missing description.
Point weights
How your total review count compares to nearby competitors.
Whether your primary category matches what your business does.
Whether your average rating clears the threshold customers trust.
Whether you've picked up reviews recently, not just in the past.
Whether you have enough photos for customers to see your business.
Whether your hours are filled in and complete.
Whether your profile links out to a working website.
Whether you've added enough secondary categories to be found.
Whether a phone number is listed so customers can call.
Whether you've written a description explaining what you do.
How to read your score
The number tells you how far you are from the Map Pack line. The fixes tell you what to do about it.
0–49
Usually a category mismatch, thin reviews, and an incomplete profile stacked together. Fixable in a single setup. Start with the three fixes on your card.
50–74
You show up near your own pin and disappear a few miles out. Two or three quick wins, then a review system, closes the gap.
75–100
Holding the pack. The work now is keeping it: weekly posts, photo rotation, review replies, and catching unauthorized edits.
Same service, several names
Google renamed Google My Business to Google Business Profile in November 2021. Nothing about the product changed, only the name. The listing still decides whether you appear in Google Maps and the local Map Pack, and it is still the highest-leverage local ranking asset most small businesses own.
The old name never went away in practice, and the industry added a few more. GMB optimization, Google My Business optimization, Google Business Profile SEO, and Google Business Profile optimization all describe the same work: configuring the listing so it ranks. Google Business Profile management services is the ongoing half, keeping the profile active with posts, review responses, and monitoring after the setup is done. This page covers both.
One practical consequence of the rename: the standalone Google My Business app was retired, and profile management moved into Google Search and Maps directly. If you last touched your listing through the old app, it has almost certainly drifted. Hours, categories, and service areas are the fields that go stale first. If you would rather work through it yourself, the 7-point GBP audit we run on every Lake County client walks through the fields that matter most, in the order we check them.
Real results
The same optimization work described above, measured on real profiles. These are Google Business Profile interaction and ranking metrics, not projections.
+6.24
average Map Pack positions gained in 30 days
Our own Business Profile, live since March 2026. We run the exact process on this page on ourselves.
Our own profile107
Business Profile interactions in one month
Imagine U, up 75% year over year (July 2026 vs July 2025). Calls, direction requests, and website clicks from their profile.
Client result63
Business Profile interactions in one month
IyJ Repairs, up 21% year over year, with website clicks from the profile up 91% (July 2026 vs July 2025).
Client resultDifferent businesses, same method, the one detailed on this page.
“Very professional and knowledgeable web development team. Highly recommend Spark N Code for anyone looking to grow their business online with professional SEO services and custom website design. They understand small business needs and deliver real results.”
Jasmine Lopez
Owner · Borachas Bar · Round Lake Beach, IL
“Spark N Code took our Local SEO to the next level. We went from being buried in search results by well established businesses to now ranking #1 in our area for local map rankings. Our phone hasn't stopped ringing since they optimized our Google Business Profile and built out our local citations with their expert local search optimization.”
Israel Lopez
Owner · IyJ Repairs · Beach Park, IL
13.8 → 6.7 Average Google search position (May → Sep 2026)
“Spark N Code transformed our website and SEO strategy. Our online presence has never been stronger, and we have been able to help more people in our community with the professional web development systems and search engine optimization they built for us.”
Armando Pena
Presidente · Club Apaseo El Alto · Waukegan, IL
100% Reporting accuracy (client-reported)
“The owner kept me up-to-date multiple times a day on the progress made to my website. Any issues I found, he was already in the process of fixing. He understood my mission statement and accurately applied my vision within his designs. He also provided business cards and door hangers that were done swiftly and executed exceptionally.”
Tyler Stirnichuk
Lake County, IL
“The owner helped me start my new website. He was affordable and very knowledgeable.”
Kelly Johnson
Kenosha County, WI
“Great company, great people!”
TD
Lake County, IL
Free download
Grab our 7-Point Local SEO Checklist for Lake County service businesses. Score yourself in five minutes. No call required.
Done for you
Our flat $250 setup covers every field on this report plus 50+ directory citations. Or bring your score to a free 30-minute call and Izaac will walk you through doing it yourself.