All work
Appliance Repair · Beach Park, IL
IyJ Repairs
Relying on referrals to booking jobs by its own name
IyJ Repairs, a family-owned appliance repair company in Beach Park, got its own brand, a booking-first website and an optimized Google profile for $1,000 in three weeks. Its average Google search position has since moved up from 13.8 to 6.7, and clicks from its Google profile to its website are up 91% year over year.
Services provided
- Web Development
- Brand Identity
- Timeline
- 3 weeks
- Investment
- $1,000
The client
About IyJ Repairs
Israel and Janette Lopez started IyJ Repairs in 2009 as a one-man appliance repair operation in Beach Park. Fifteen years later it repairs refrigerators, washers, dryers, ovens and dishwashers across most major brands, runs as an official Midea service center, and covers an 85-mile radius.
- Industry
- Appliance Repair
- Location
- Beach Park, IL
- Service area
- An 85-mile radius across Lake County and Southeast Wisconsin
The challenge
Where they started
Almost none of IyJ's work started with its own name. New jobs came from two places: repeat customers, and home warranty companies sending one-off work orders. Every warranty job meant a homeowner who thought of the warranty company, not IyJ, the next time something broke. Israel was doing the work without building a customer base of his own.
IyJ needed homeowners to find it directly, recognize it, and book it themselves. And Israel, who calls himself a set-it-and-forget-it person, needed all of that without a website to babysit.
Our approach
How we tackled it
Brand identity
A new IyJ identity built around Israel and Janette as the local, family-owned option: not a franchise, not a call center.
A site built for booking
Every appliance section ends in a "Book This Service" button that leads to one request form.
Local search
Service-area and "near me" content for 20 Lake County and Southeast Wisconsin communities, plus Google Business Profile optimization and local directory listings.
Hand it over running
Content lives in an editable CMS and repair requests go straight to Israel's inbox, so there is nothing for him to maintain.
The build
How the project ran
When we met Israel Lopez, IyJ Repairs had been fixing appliances in Beach Park since 2009 and covered an 85-mile radius. It was an official Midea service center. And almost none of its work started with its own name. Jobs came from repeat customers and from home warranty companies sending one-off work orders, which meant every warranty customer remembered the warranty company, not IyJ.
Israel also told us up front that he's a set-it-and-forget-it person. Whatever we built had to run without him maintaining it. That shaped every decision.
Brand first
Before a website, IyJ needed an identity a homeowner would recognize the second time. We built the brand around what makes IyJ different from the warranty dispatch and the national chains: Israel and Janette, a local, family-owned business. Not a franchise, not a call center. The logo, colors and positioning carry across the site and the Google profile, so a homeowner sees the same business everywhere.
A site built around one action
Every section of the site ends in the same place: a "Book This Service" button leading to one repair request form. The form collects appliance type, brand and model, the problem, address, preferred date and time, and how the customer found IyJ. That last field matters. It lets Israel see which jobs came from Google instead of from a warranty company.
We built sections for refrigerators, stoves and ovens, dishwashers, washers and dryers, and dryer vent cleaning, each listing the symptoms homeowners actually notice ("fridge not cooling," "dryer takes two cycles"). We added a brands block with the 17 brands IyJ services and the Midea service center called out, plus a service-area section for 20 Lake County and Southeast Wisconsin communities and an FAQ.
Local search and handoff
We optimized IyJ's Google Business Profile (setup, categories and local directory listings) so the map listing sends searchers to the new site. Then we handed it over running: content lives in an editable CMS, and repair requests go straight to Israel's inbox.
Three weeks, start to finish, for $1,000. Within a week of launch, new repair requests started arriving through the site's form.
What we built
The solution
We built IyJ a brand of its own, a website designed around one action (booking a repair), and a Google Business Profile that sends searchers to it.
Within a week of launch, new repair requests started arriving through the site's form.
Repair request form
Collects appliance type, brand and model, the problem, address, preferred date and time, and how the customer found IyJ.
Appliance service sections
Refrigerator, stove and oven, dishwasher, washer and dryer, and dryer vent cleaning, each listing common symptoms.
Brands block
17 brands serviced, with the Midea service center called out.
Service area and FAQ
20 named communities and nine answers to what homeowners ask before booking.
Brand identity
Logo, colors and family-owned positioning across the site and Google profile.
Google Business Profile optimization
Profile setup, categories and local directory listings.
Results
The numbers behind the story
13.8 → 6.7
Average Google search position (May → Sep 2026)
+91%
Website clicks from the Google profile (July, year over year)
+21%
Google Business Profile interactions (July, year over year)
| Measure | Before | After |
|---|---|---|
| Average search position | 13.8 (May 2026, first full month) | 6.7 (Sep 2026) |
| Website clicks from the Google profile (month of July) | 11 (2025) | 21 (2026, +91%) |
| Google Business Profile interactions (month of July) | 52 (2025) | 63 (2026, +21%) |
IyJ now shows up where homeowners search, and more of the people who find it on Google go on to its website. By September, IyJ ranked at position 4.5 for "appliance repair" and inside the top 10 for "appliance repair near me" and "dryer repair near me," the searches homeowners make with a broken appliance in front of them.
Results in detail
Ranking higher where homeowners search. IyJ's average Google search position moved from 13.8 in May 2026, the first full month, to 6.7 in September 2026. In plain terms, IyJ went from usually showing up on page two to usually showing up on page one.
Showing up for the searches with a broken appliance behind them. "Appliance repair near me" and "dryer repair near me" are searches homeowners make standing in front of the problem, and the site's appliance sections are written for exactly those.
More people going from the map to the website. Website clicks from IyJ's Google profile went from 11 in July 2025 to 21 in July 2026, up 91%. Total Google Business Profile interactions went from 52 to 63 over the same months, up 21%.
Jobs under IyJ's own name. The reason for the whole project was to book work directly instead of through warranty companies. The repair form started bringing in requests within a week of launch.
Nothing for Israel to maintain. The site runs, the requests land in his inbox, and he hasn't had to babysit it. In his words, "If you still want the set and forget but want growth I recommend Spark N Code."
Measured by: Google search data, May 2026 vs September 2026; Google Business Profile performance, July 2026 vs July 2025.
“I am very much a set it and forget it person when it comes to my website. I will say to anyone that your trust in Spark N Code will not be misplaced. If you still want the set and forget but want growth I recommend Spark N Code.”
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