All work
Appliance Repair · Beach Park, IL
IyJ Repairs
Relying on referrals to booking jobs by its own name
IyJ Repairs, a family-owned appliance repair company in Beach Park, got its own brand, a booking-first website and an optimized Google profile for $1,000 in three weeks. Its average Google search position has since moved up from 13.8 to 6.7, and clicks from its Google profile to its website are up 91% year over year.
Services provided
- Web Development
- Brand Identity
- Timeline
- 3 weeks
- Investment
- $1,000
The client
About IyJ Repairs
Israel and Janette Lopez started IyJ Repairs in 2009 as a one-man appliance repair operation in Beach Park. Fifteen years later it repairs refrigerators, washers, dryers, ovens and dishwashers across most major brands, runs as an official Midea service center, and covers an 85-mile radius.
- Industry
- Appliance Repair
- Location
- Beach Park, IL
- Service area
- An 85-mile radius across Lake County and Southeast Wisconsin
The challenge
Where they started
Almost none of IyJ's work started with its own name. New jobs came from two places: repeat customers, and home warranty companies sending one-off work orders. Every warranty job meant a homeowner who thought of the warranty company, not IyJ, the next time something broke. Israel was doing the work without building a customer base of his own.
IyJ needed homeowners to find it directly, recognize it, and book it themselves. And Israel, who calls himself a set-it-and-forget-it person, needed all of that without a website to babysit.
Our approach
How we tackled it
Brand identity
A new IyJ identity built around Israel and Janette as the local, family-owned option: not a franchise, not a call center.
A site built for booking
Every appliance section ends in a "Book This Service" button that leads to one request form.
Local search
Service-area and "near me" content for 20 Lake County and Southeast Wisconsin communities, plus Google Business Profile optimization and local directory listings.
Hand it over running
Content lives in an editable CMS and repair requests go straight to Israel's inbox, so there is nothing for him to maintain.
What we built
The solution
We built IyJ a brand of its own, a website designed around one action (booking a repair), and a Google Business Profile that sends searchers to it.
Within a week of launch, new repair requests started arriving through the site's form.
Repair request form
Collects appliance type, brand and model, the problem, address, preferred date and time, and how the customer found IyJ.
Appliance service sections
Refrigerator, stove and oven, dishwasher, washer and dryer, and dryer vent cleaning, each listing common symptoms.
Brands block
17 brands serviced, with the Midea service center called out.
Service area and FAQ
20 named communities and nine answers to what homeowners ask before booking.
Brand identity
Logo, colors and family-owned positioning across the site and Google profile.
Google Business Profile optimization
Profile setup, categories and local directory listings.
Results
The numbers behind the story
13.8 → 6.7
Average Google search position (May → Sep 2026)
+91%
Website clicks from the Google profile (July, year over year)
+21%
Google Business Profile interactions (July, year over year)
| Measure | Before | After |
|---|---|---|
| Average search position | 13.8 (May 2026, first full month) | 6.7 (Sep 2026) |
| Website clicks from the Google profile (month of July) | 11 (2025) | 21 (2026, +91%) |
| Google Business Profile interactions (month of July) | 52 (2025) | 63 (2026, +21%) |
IyJ now shows up where homeowners search, and more of the people who find it on Google go on to its website. By September, IyJ ranked at position 4.5 for "appliance repair" and inside the top 10 for "appliance repair near me" and "dryer repair near me," the searches homeowners make with a broken appliance in front of them.
Measured by: Google search data, May 2026 vs September 2026; Google Business Profile performance, July 2026 vs July 2025.
“I am very much a set it and forget it person when it comes to my website. I will say to anyone that your trust in Spark N Code will not be misplaced. If you still want the set and forget but want growth I recommend Spark N Code.”
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