All work
Custom Apparel · Kenosha, WI
ImagineU
A site that inspires imagination
ImagineU, a family-owned Kenosha apparel shop, replaced a no-code website it had outgrown with a custom site built in four weeks for $4,500. The month it launched, the shop logged the most quote requests in its history.
Services provided
- SEO
- Web Design
- GBP Optimization
- Timeline
- 4 weeks
- Investment
- $4,500
The client
About ImagineU
ImagineU started 24 years ago with Michael Gonzalez printing shirts for youth programs and students who couldn't afford them. It grew one order at a time into a full shop: screen printing, embroidery, direct-to-film and sublimation for schools, teams, businesses and nonprofits, shipped nationwide.
- Industry
- Custom Apparel
- Location
- Kenosha, WI
- Service area
- Kenosha, Kenosha County and Southeast Wisconsin, plus Waukegan, IL
The challenge
Where they started
The website didn't grow with ImagineU. It launched on a standard no-code platform, which was the right call at the start: fast, cheap and enough to prove the business. But once demand arrived, the site started holding the shop back.
- One page for everything. Four print methods and five very different buyers (a school district, a hospital, a basketball league) all landed on the same generic page.
- Nothing for Google to rank. There were no service pages and no location pages, so the shop had little chance of showing up when Kenosha buyers searched for screen printing or embroidery.
- Slow pages. Load times crept up as the template stretched.
- Quotes started from scratch. Every request needed a back-and-forth to learn the basics: which method, how many pieces, by when.
ImagineU had outgrown its website, and buyers with real orders were finding competitors first.
Our approach
How we tackled it
Audit
We mapped what the old platform couldn't hold: separate service pages, audience pages and any local signal.
Structure
A page for each of the four print methods, five industry pages and location pages for Kenosha and Waukegan, each written for the searches its buyers actually use.
Build
The custom site and a four-step quote request: Project, Mockup, Your Info, Review. Buyers choose the method, quantity, deadline, garment and ink colors, and reach a mockup step before they submit, so ImagineU starts every quote with what it needs to price the job.
Launch
The site went live July 15, 2026, with a content system the shop can update itself.
The build
How the project ran
ImagineU came to us with a site that had done its job. The no-code platform got the shop online fast and cheaply, and it proved the business. The trouble started when real demand arrived: schools, teams, hospitals and nonprofits all landed on the same generic page, and every quote began with a phone call to figure out the basics.
So we didn't start with design. We started with how ImagineU's buyers actually buy.
Audit and discovery
We went through the old site page by page and listed what it couldn't hold: separate pages for each print method, pages for each kind of buyer, and any local signal telling Google the shop serves Kenosha and Waukegan. We also looked at how quote requests came in and what Michael's team had to ask on every call before they could price a job: method, quantity, deadline, garment, ink colors.
Structure and keyword mapping
Next we mapped one page to each real search a buyer makes. That gave us four method pages (screen printing, embroidery, direct-to-film and sublimation), five industry pages (schools and districts, sports teams, corporate, healthcare and senior care, events and nonprofits), and location pages for Kenosha, WI and Waukegan, IL. Each page was written for the searches its buyer uses, so a school athletic director and a hospital office manager each land on something written for them.
Build and quote flow
We built the custom site and the four-step quote request: Project, Mockup, Your Info, Review. The mockup step is the important one. A buyer chooses method, quantity, deadline, garment and ink colors before they submit, so ImagineU starts every quote with what it needs to price the job instead of a round of back-and-forth.
We also set up the work gallery, tagged by method and industry, so a buyer can see real jerseys, tanks and bags like the ones they want, and a content system the shop can update on its own.
Launch and handoff
The site went live on July 15, 2026. We set up Google Business Profile optimization alongside it so the map listing and the new site pointed at each other, and handed the shop the tools to publish its own seasonal guides.
Four weeks, start to finish, for $4,500.
What we built
The solution
We rebuilt ImagineU from the ground up as a custom site, not a new coat of paint on a template.
For $4,500, ImagineU got a site built around how its buyers actually shop: by method, by audience and by deadline.
Service pages
Screen printing, embroidery, direct-to-film and sublimation, each explaining when to use it.
Industry pages
Schools and districts, sports teams, corporate, healthcare and senior care, events and nonprofits.
Quote flow with mockup step
Captures the job's details before the shop calls back.
Location pages
Kenosha, WI and Waukegan, IL.
Work gallery
Real finished jerseys, tanks and bags, tagged by method and industry.
Blog
Seasonal ordering guides the shop publishes itself.
Results
The numbers behind the story
Record
Most form submissions in company history, first month after launch
+75%
Google Business Profile interactions (July, year over year)
+41%
Search impressions per day
| Measure | Before | After |
|---|---|---|
| Search clicks per day | 2.3 (old site, Jun 8–30, 2026) | 2.9 (Sep 2026, +26%) |
| Search impressions per day | 65 | 91 (+41%) |
| Google Business Profile interactions (month of July) | 61 (2025) | 107 (2026, +75%) |
| Form submissions, first month after launch | Old site | Most in company history |
Within two weeks of launch, traffic was visibly up. By the end of July, ImagineU told us it had never received this many form submissions in the company's history. By September, the new pages were pulling their weight: the Kenosha location page, the sublimation and embroidery pages and a guide comparing DTF and screen printing all earned search impressions, the guide alone 484 in a month. Visitors from ImagineU's Google profile made 32 of September's 87 search clicks, and the site logged 338 sessions.
Results in detail
The headline numbers are above. Here's what they mean for a shop like ImagineU.
A record month of quote requests. In the first month after launch, ImagineU logged the most form submissions in its company history, as reported by the shop. That's the result that matters most, because a form submission on this site isn't a vague inquiry. Thanks to the mockup step, it arrives with the method, quantity and deadline already filled in.
More people finding the shop on Google Maps. Google Business Profile interactions for the month of July went from 61 in 2025 to 107 in 2026, up 75% year over year. Those are calls, direction requests and website clicks from the listing.
More search visibility, from pages that didn't exist before. Daily search impressions went from 65 on the old site (June 8–30, 2026) to 91 in September 2026, up 41%. Daily clicks went from 2.3 to 2.9, up 26%. The pages earning those impressions are the ones the old platform couldn't hold: the Kenosha location page, the sublimation and embroidery pages, and the DTF vs. screen printing guide.
The profile and the site working together. The Google Business Profile and the new site point at each other, so a buyer who finds the listing lands on a page written for them.
Reaching across the state line. The Waukegan, IL page is starting to reach buyers in Lake County, Illinois, which was the reason we built it.
Measured by: Google search data, Jun 8–30, 2026 vs Sep 1–30, 2026 (daily averages, since tracking began mid-June); Google Business Profile performance, July 2026 vs July 2025; site analytics, September 2026; form volume as reported by ImagineU.
Ongoing work
Still working together
ImagineU stayed on after launch. A Growth SEO plan targets the searches that bring in buyers rather than browsers, and our Google Business Profile management keeps the shop visible on the map across Kenosha, Kenosha County and Southeast Wisconsin. The shop now publishes its own seasonal guides (three between August and September), and its Waukegan page is starting to reach buyers across the state line in Lake County, Illinois.
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