All work
Custom Apparel · Kenosha, WI
ImagineU
A site that inspires imagination
ImagineU, a family-owned Kenosha apparel shop, replaced a no-code website it had outgrown with a custom site built in four weeks for $4,500. The month it launched, the shop logged the most quote requests in its history.
Services provided
- SEO
- Web Design
- GBP Optimization
- Timeline
- 4 weeks
- Investment
- $4,500
The client
About ImagineU
ImagineU started 24 years ago with Michael Gonzalez printing shirts for youth programs and students who couldn't afford them. It grew one order at a time into a full shop: screen printing, embroidery, direct-to-film and sublimation for schools, teams, businesses and nonprofits, shipped nationwide.
- Industry
- Custom Apparel
- Location
- Kenosha, WI
- Service area
- Kenosha, Kenosha County and Southeast Wisconsin, plus Waukegan, IL
The challenge
Where they started
The website didn't grow with ImagineU. It launched on a standard no-code platform, which was the right call at the start: fast, cheap and enough to prove the business. But once demand arrived, the site started holding the shop back.
- One page for everything. Four print methods and five very different buyers (a school district, a hospital, a basketball league) all landed on the same generic page.
- Nothing for Google to rank. There were no service pages and no location pages, so the shop had little chance of showing up when Kenosha buyers searched for screen printing or embroidery.
- Slow pages. Load times crept up as the template stretched.
- Quotes started from scratch. Every request needed a back-and-forth to learn the basics: which method, how many pieces, by when.
ImagineU had outgrown its website, and buyers with real orders were finding competitors first.
Our approach
How we tackled it
Audit
We mapped what the old platform couldn't hold: separate service pages, audience pages and any local signal.
Structure
A page for each of the four print methods, five industry pages and location pages for Kenosha and Waukegan, each written for the searches its buyers actually use.
Build
The custom site and a four-step quote request: Project, Mockup, Your Info, Review. Buyers choose the method, quantity, deadline, garment and ink colors, and reach a mockup step before they submit, so ImagineU starts every quote with what it needs to price the job.
Launch
The site went live July 15, 2026, with a content system the shop can update itself.
What we built
The solution
We rebuilt ImagineU from the ground up as a custom site, not a new coat of paint on a template.
For $4,500, ImagineU got a site built around how its buyers actually shop: by method, by audience and by deadline.
Service pages
Screen printing, embroidery, direct-to-film and sublimation, each explaining when to use it.
Industry pages
Schools and districts, sports teams, corporate, healthcare and senior care, events and nonprofits.
Quote flow with mockup step
Captures the job's details before the shop calls back.
Location pages
Kenosha, WI and Waukegan, IL.
Work gallery
Real finished jerseys, tanks and bags, tagged by method and industry.
Blog
Seasonal ordering guides the shop publishes itself.
Results
The numbers behind the story
Record
Most form submissions in company history, first month after launch
+75%
Google Business Profile interactions (July, year over year)
+41%
Search impressions per day
| Measure | Before | After |
|---|---|---|
| Search clicks per day | 2.3 (old site, Jun 8–30, 2026) | 2.9 (Sep 2026, +26%) |
| Search impressions per day | 65 | 91 (+41%) |
| Google Business Profile interactions (month of July) | 61 (2025) | 107 (2026, +75%) |
| Form submissions, first month after launch | Old site | Most in company history |
Within two weeks of launch, traffic was visibly up. By the end of July, ImagineU told us it had never received this many form submissions in the company's history. By September, the new pages were pulling their weight: the Kenosha location page, the sublimation and embroidery pages and a guide comparing DTF and screen printing all earned search impressions, the guide alone 484 in a month. Visitors from ImagineU's Google profile made 32 of September's 87 search clicks, and the site logged 338 sessions.
Measured by: Google search data, Jun 8–30, 2026 vs Sep 1–30, 2026 (daily averages, since tracking began mid-June); Google Business Profile performance, July 2026 vs July 2025; site analytics, September 2026; form volume as reported by ImagineU.
Ongoing work
Still working together
ImagineU stayed on after launch. A Growth SEO plan targets the searches that bring in buyers rather than browsers, and our Google Business Profile management keeps the shop visible on the map across Kenosha, Kenosha County and Southeast Wisconsin. The shop now publishes its own seasonal guides (three between August and September), and its Waukegan page is starting to reach buyers across the state line in Lake County, Illinois.
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