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Local SEO, made plain.
Field notes on local SEO in Chicago, the suburbs and Lake County, written by the person who does the work. No jargon, no fluff.
Written by Izaac Lopez, founder of Spark N Code · 20 articles and countingWhat we write about
Local SEO
Google Business Profile, Map Pack rankings, citations, and 'near me' strategy for Lake County and Chicagoland businesses.5 articlesWeb Design
1 articleSEO
On-page, technical, and content SEO — the long-game work that grows organic traffic for local small businesses.2 articlesGoogle Business Profile
12 articlesPrefer a score to a read? Check your Google profile in ten seconds.
Score my profilePractical local SEO, web design, and Google Business Profile guidance for small businesses across Lake County and Chicagoland. We write about what's actually working in local search right now — Map Pack rankings, citations, and fast, conversion-focused websites — in plain language, from the person doing the work. No fluff, no jargon, just tactics you can use.
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Generative Engine Optimization Isn't a New Channel. Google Already Said It's Still SEO.
Generative engine optimization isn't a new channel—Google says it's still SEO. Keep/kill checklist for GEO, AEO, and Lake County businesses.
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Essential Web Design Tips for Professional Services Success
Your website is your first handshake with every potential client. Learn the essential web design tips that turn casual visitors into paying clients.
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