Insights
Local SEO, made plain.
Field notes on local SEO in Chicago, the suburbs and Lake County, written by the person who does the work. No jargon, no fluff.
Written by Izaac Lopez, founder of Spark N Code · 20 articles and countingWhat we write about
Local SEO
Google Business Profile, Map Pack rankings, citations, and 'near me' strategy for Lake County and Chicagoland businesses.5 articlesWeb Design
1 articleSEO
On-page, technical, and content SEO — the long-game work that grows organic traffic for local small businesses.2 articlesGoogle Business Profile
12 articlesPrefer a score to a read? Check your Google profile in ten seconds.
Score my profilePractical local SEO, web design, and Google Business Profile guidance for small businesses across Lake County and Chicagoland. We write about what's actually working in local search right now — Map Pack rankings, citations, and fast, conversion-focused websites — in plain language, from the person doing the work. No fluff, no jargon, just tactics you can use.
All articles
Browse the library.
Why Kenosha Businesses Show Up in Illinois Searches (and Vice Versa)
Google Maps doesn't see the state line. For businesses in Kenosha County and Lake County, the border is a market opportunity most profiles are accidentally configured to ignore.
Read the article
How to Optimize for "Near Me" Searches: A Straight-Talk Guide for Lake County Businesses
Google usually ignores the words "near me" and ranks on location instead. Here's what actually gets a Lake County business into the map pack.
Read the articleTop Affordable PPC Management Services for Small Businesses
Unlock the potential of your small business with the top affordable PPC management services—where cost-effective strategies meet powerful results.
Mar 28, 2026Mastering Google Local Search Optimization: A Complete Guide
Unlock the potential of your business with our complete guide to mastering Google Local Search Optimization. Boost visibility and attract local customers today!
Mar 24, 20264 articles in Local SEO
Free · No email required · ~10 seconds
Find out what Google actually thinks of your business.
Type your business name and get a real Google Business Profile score. Which fields are costing you Map Pack visibility, and what to fix first. No email, no call, no catch.
- Real score, instantly
- Nothing to sign up for
- Keep the fixes
Your score out of 100, with the three things holding it back, ranked by how much they would move the needle.
Read enough? Let's look at your business.
Thirty minutes, no slide deck, no hard sell. I'll tell you what I'd do, what it costs, and whether we're the right fit.